Addressing hotel occupancy figures for increased profitability

Signboard with text No Vacancy near hotel

If you are running a hotel or guest house, no matter how small, then you need to know how your occupancy figures affect your bottom line.

At any given time of the year, your aim as a hotel manager will be to fill as many of the available rooms in the hotel as possible – that is a given.

Getting in control of your occupancy numbers allows you to instantly see how well you are using these available rooms, helping to reduce the average overhead for each room and, most importantly, to improve your profits.

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Are monthly figures enough for your hotel business?

hotel room keys at reseption desk counter

Luca Pacioli, the Franciscan friar and mathematician who created double-entry bookkeeping, said, “Frequent accounting makes for long friendships”. And this saying is equally as important in the 21st century as it was back in 1493.

If you’re looking to run a successful hotel or guesthouse, it is vital that your finances are properly monitored and controlled – and that applies whether you are a small Guest House or a large hotel. Poor financial management is a major factor of failure. And the best way to avoid financial failure is to have an up-to-date view of your accounts, your business information and the health of your hotel company.

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Riding the seasonality rollercoaster

11986494 - rollercoaster ride (against blue sky)

Seasonality is a fact of life for most hotels and guesthouses, with the possible exception of London tourist destinations and perennial favourites such as Gretna Green that enjoy year-round visitors, often regardless of the weather.

These seasonal peaks and troughs in sales throughout the year are an inevitable challenge for your hotel to overcome. But there are ways to beat the seasonality rollercoaster and plan your marketing, sales and revenue generation to beat the dips and make the most of the highs.

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Linking your hotel booking system to your profits

female receptionist worker ringing at hotel counter bell

The hotel and leisure industry is a sector that’s more susceptible than most to the peaks and troughs of seasonality.

Whether you’re running a guest house or a large-scale hotel, your challenge is always to make the maximum profit from the rooms you have available – and to work with the seasonal changes in room utilisation to make sure you generate the best possible income from your paying customers.

One way to improve your hotel’s efficiency – and to place more focus on profitability – is to make use of the latest in online, cloud-based booking systems, and to integrate your booking software into your financial systems.

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